How Can A $2,000-$5,000 Coaching Program Feel Like A Better Deal Than Therapy?

Mental health providers say to me, I love the idea of coaching, but how on earth do I sell a $2,000 program when usually I price my therapy at $150/hour?

The first answer is, if you create the right program, you will sell the result and people will want to pay for it. This is the right answer.

But there's another issue underneath that that is worth addressing.

A lot of therapists are afraid of asking for this amount of money because they in themselves are afraid that it's too expensive for what they provide.

This is where I remind them of just how great a deal their coaching program really is.

Regular therapy is an hour a week where you go for help.

A coaching program done correctly is something that your client is a member of, every minute of every day, for 3-6 months.

They feel that they are receiving more than they would in individual therapy. And so paying a higher amount is justified to them. This is why high ticket coaching is in the hundreds of millions of dollars per year already...

Even though delivering your program is a much LOWER time commitment for you.

I explain more in today's video.