When To Use Facebook Ads And When To Use Google Ads (for Mental Health Pros)

This week I was speaking to a mental health pro who was trying to grow her practice and was using Facebook ads to do so.

She didn't have to say more... just that one sentence was enough to tell me that the strategy wasn't working.

A lot of the time when choosing an ad strategy mental health providers do a combination of what they see other people doing, with the attitude of "let's see what this does"

Or maybe they get taken by a salesperson who understands how to present a less-than-ideal ad opportunity in a way that makes it sound much better than it really is.

So today I thought I'd take a couple of minutes to advise on when to use Google ads, and when to use Facebook ads or other social network ads, to grow your practice.